Onboardly is a newly formed PR and Content Marketing company based out of Moncton. The team comprises of Heather Anne Ritchie (@heatheranne) and Renee Warren (@Renee_Warren). Both of them have years of experience working with startups.
Even though they primarily work with venture based startups, they also help earlier stage startups by participating in various programs. One such example is their blog, which is full of really interesting articles about startups. During the interview they talk some things that startups should be wary of, such as getting PR too early, not getting proper validation and so much more.
If you are running a startup, working in a startup or are just generally interested in startup PR and content marketing, you need to watch this interview.