We recently interviewed the founder of Zaptap, Yan Simard. Zaptap is an exciting new company based out of Fredericton, New Brunswick. Zaptap uses RFID tags on products to provide information to consumers. The consumer just needs to wave their NFC enabled smartphones on the product and this will take you to a website with all the info you need. This will help consumers make decisions quickly and easily as they will have a wealth of information at their fingertips. Some of the highlights of this interview are Yan's experiences with NBIF, his experience with getting financing in New Brunswick versus Montreal and his views on the competition which essentially is QR codes. He also talks about Zaptap using QR codes and direct links as a bridge till every phone has NFC. In some ways, his technology may be ahead of it's time. 

 

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